YOUR DESTINATION FOR EVERY BAGEL THING
What is BagelUp?
BagelUp is a pioneering trade organization for the global bagel industry. Our core mission is to promote and advance bagel culture and industry worldwide.
Rooted at the crossroads of entertainment, culture, and education, BagelUp offers a dynamic and engaging platform for bagel enthusiasts and industry professionals across the globe. Our operations include several distinct yet interconnected ventures, anchored by:
NYC Bagel Tours: Curated tours through New York City's most iconic bagel shops, immersing participants in the rich history and culture of bagel-making in the Big Apple, and Bagel Baking Workshops for those keen on getting their hands doughy.
BagelFest: The annual New York BagelFest (formerly Brooklyn BagelFest) is the premier industry event for professionals, vendors, and bagel enthusiasts from around the world.
BagelFeast: We enable Nationwide Shipping of Bagels and Merchandise from partner shops to ensure you can enjoy the best bagels, in the best bagel swag, no matter where you are. Plus Consulting Services to those seeking expert guidance in the bagel industry, from start-ups to established businesses, to weddings and parties seeking catering recommendations.
Whether you're a newbie exploring the art of bagel baking, an industry pro ready to elevate your game, or simply a bagel lover looking to connect with like-minded individuals, BagelUp is a platform for the community that speaks the language of bagels.
From BagelFest to BagelUp - How Did We Get Here?
The road to BagelUp has been shaped by countless dough kneads, endless poppy seeds, and an unyielding love for bagels. It is the culmination of a communal effort that all started with BagelFest.
I am, and always have been, a “bagel-tarian.” Some of my earliest memories revolve around a warm, chewy bagel spread with cream cheese, and it’s an association that has never faded. Bagels have been my steady morning companions, my favorite afternoon snack, and, on many occasions, my dinner of choice.
In 2017, as I strolled through the bustling streets of New York, it struck me that while New York is hailed as the home of bagels, and boasts a festival for nearly everything under the sun, there was a glaring hole where a bagel festival ought to have been. That sparked the idea for BagelFest. I dove headfirst into the world of bagels, determined to learn every bit I could, with the ultimate goal of bringing New York City its very first bagel festival.
BagelFest took off, and in a few short years it was a sight to behold – dozens of vendors, and thousands of passionate bagel enthusiasts, influencers, and attendees, all celebrating the food that is so intrinsically tied to the soul of New York. It was a beautiful sight, but I knew in my heart, there was more that I wanted to do. More people I wanted to reach, more bagel love I wanted to spread.
As BagelFest grew, so too did our team. We've been fortunate to add some exceptional talent to Our Team. Each of these individuals, along with countless friends, family, volunteers, and supporters too numerous to mention, contribute their unique perspectives and passions. Together, we dream of a hub for all things bagel-related, a place where bagel lovers could unite all year round, both in person and online. A place for sharing stories, discovering new recipes, and immersing in bagel-themed experiences.
This is precisely what we're creating with BagelUp. If you share our love for bagels and community, we invite you to join us. Your love for bagels and the enthusiasm you bring is what fuels this journey.
-Sam Silverman
CEO, BagelUp